Top 3 Mistakes that Some Wedding Vendors are Making
Top 3 Mistakes that Some Wedding Vendors are Making
As the first wedding planning resource established in Trinidad and Tobago, we are privileged to hear from both the “brides and grooms” and from the “vendors/partners.” One of the things we seek to do at www.trinidadweddings.com, is bridge the gap between both and make good “matches” between the two groups.
These are some of the top three complaints we often hear from brides and grooms, in relation to wedding vendors’ service/offerings:
A need for transparency – There is an increased need for couples ( and especially millennials) to know the exact prices of your services. They want transparency; and in the first instance, will hunt for what they want via an internet search. The majority of couples gather their own research by emailing multiple vendors, in order to create their own list of prices and pecking order. Then, they narrow down their choices by best pricing and best reviews. A major complaint is that prices are not listed or are stated as “custom.” Whilst we can certainly understand the latter, it may be helpful to give couples a “base point” – for instance – our custom packages start at TT$5000. Being more straight-forward with your prices, will ultimately lead to more qualified prospects coming to you and an overall more successful approach.
Lack of communication – This is one of the biggest frustrations we hear from couples – that they’ve emailed or called and no one has replied or if they have, the response is lukewarm, at best. Couples often complain of having to “run after” wedding vendors to get basic information. We know this will not apply to all vendors, but sadly we know a guilty few! A quick response time is what the couples are craving and even if you can’t get to them immediately, a warm and friendly auto-responder giving some website links to further information or a FAQ list, may just do the trick!
System for developing quick quotations – After couples call/email or meet with you, more than likely they will request a quotation. Many couples are annoyed at the time this takes to get to them; and so, in the meantime, many will continue the search for other vendors in your category! Developing a template or system for churning out faster quotations, may make the difference between getting the sale or not.
If you’re a motivated event/wedding vendor who is frustrated at where you are at right now but determined to push forward, grow your business and improve your quality of life, you can join our free membership to TW Luxe – where we offer business consulting for discerning vendors.
